Worldtrading Europe
A new branding site
Worldtrading Europe
A new branding site
Worldtrading Europe has been a trusted distributor of strong A-brands within the Benelux for years. But while their activities and ambitions continued to grow, their website lagged behind. The old platform was built as a webshop and served its original purpose, but did not reflect who Worldtrading Europe is today: a modern, international player with an extensive network of retailers and a strong story for suppliers.
It was time for a digital look and feel that did their organization justice and was future-proof.
Kinamo developed not only a new website, but also an updated visual identity: a fresher, contemporary look that can grow with their strategy in the coming years.
Important for Worldtrading Europe: the photography had to be real. No anonymous stock images, but images that show who they are, their people, their warehouse, their operation. The result feels authentic and recognizable for their customers and partners.
Retailers are the heart of Worldtrading Europe their business. Therefore, this target group was given a central place on the new site. The retailer pages immediately make it clear why customers like working with Worldtrading Europe: an extensive range of A-brands, attractive prices and a service they can count on.
From fast delivery to a customer service that thinks along with them, the site radiates the same reliability and directness that retailers have been used to for years.
For suppliers, a separate section was developed, fully tailored to the demands and expectations of international brands looking for a distribution partner.
The page for manufacturers clearly explains what assets Worldtrading Europe offers: an extensive retail network, years of experience, a performing logistics model and a strong reputation in the market.
It is a page that exudes confidence. It invites manufacturers to look beyond "a distributor" and discover why Worldtrading Europe is becoming a long-term partner for many A-brands.
The new site was built as an informational hub, not just a digital brochure.
Visitors will find quick answers to frequently asked questions around collaboration, delivery, A-brand distribution and practical processes in the FAQ.
In addition, Worldtrading Europe is given space to showcase their expertise through news articles. Not just product news or promotions, but broader trends and sector insights, content that shows they know their market inside out.
Because Worldtrading Europe works more and more internationally, the entire site was expanded into six languages: Dutch, English, German, French, Polish and Bulgarian.
To manage this efficiently, we integrated into Craft CMS an intelligent translation workflow where DeepL-AI is built directly into the backend. Content managers can generate professional translations that are consistent, fast and reliable with a single action.
The technology works subtly behind the scenes, but makes managing an international website extremely easy.
During construction, much attention was paid to a clear structure, clean code, semantic structure and optimal indexability.
As a result, the site is more findable and lays a solid foundation for further growth through search engines.
Although Worldtrading Europe also plans to revamp their e-commerce environment over time, the focus now was on the branding site. The webshop will therefore continue to function as customers are used to for the time being.
To keep everything clear, the webshop was housed on a separate and clear subdomain: webshop.worldtradingeurope.com. Thus, the ordering experience remains completely unchanged, while the new branding website is already ready for the next phase in their digital strategy.
For this project, we chose Craft CMS because of its flexibility, scalability and strong support for customization and multilingualism. Craft allows us to build a website that is not limited by templates, but fully fits the needs of the organization, now and in the future.
The combination of a user-friendly editor, powerful technical foundation and smooth integrations (such as the AI translations) made Craft the ideal choice for this project.
Worldtrading Europe now has a modern, international branding site that strengthens their identity, makes their operation visible and supports them in their growth strategy.
A website that exudes confidence and evolves with the company.
From sleek designs to user-friendly functionalities, we make your online dreams a reality. Contact us today and give your business the digital boost it deserves.
